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From its humble beginnings in 1932, the LEGO Company for children and adults they are happy with the new game is continued in the toy market. Lego is popular with many released for purely nostalgic adults, while children enjoy playing with toy sets unconsciously, while enhancing their skills! The angle of nostalgia is a big step in marketing, but being able to survive, must depend on Lego more than nostalgia. Legohas always used for changes in its products and the system to advertise these products, but also, without a sound, could well have been standing on the sidelines, while others rise to the top toy manufacturers. Lego executives understand this situation and have aggressive marketing campaigns and production to promote the products and the brand.
Lego has thousands of topics assigned to perform over the years has published, including the dinosaurs, medieval castles, robots andTrains, to name a few. During this surly helped capture a greater market share of Lego, the company has shown great vision and further increased his lead in the toy market building By partnering with companies who own super-franchises as Harry Potter, Indiana Jones, Harry Potter , Sponge Bob Squarepants, Star Wars, and of course, Batman. These concessions have been transformed as a set of building toys Lego toy bricks, boards and pieces, to the delight of the twoMovie lovers and fans of Lego.
One of the most profitable among the franchise successful, you have the Lego series, Batman. Set of Batman are scenes from the film and Marvel comic book cartoons. Lego Batman has become famous scenes and places, and vehicles, divided into groups building, hours of entertainment. Of all the car is the Batmobile, of course, the most popular. Other sets are Lego Robin's Scuba Jet, the PenguinU-boat, jeep and Mr. Freeze's. What is even more interesting are the Batman mini-figures that come with these vehicles. This is just some of Lego Batman triggers immediately.
Batman is a very profitable franchise, which really needs no promotion. However, the partnership with Lego has been collecting a wise move for both companies as they are able to take advantage of each other, loyal fan base. A prime example of the effect of this strategic alliance is that LegoCollectors and Batman memorabilia collector can one and the same. A collection that includes everything Batman, probably until the harvest Lego Batman is the Batman theme. No matter what kind of game is set until there are Batman-related. Buying behavior is for Lego collectors as well. The product and Lego Batman marriage means more than achieving short-term profits. Must take into account the long-term dimension of the merger. More BatmanLego products released, the greater the probability of a greater number of customers and profits.
LEGO Batman set will be always so popular with fans and collectors of Lego. E ', moreover, that if a parent will be in one or Batman and Lego, the opportunities for their children in this hobby Lego is also likely. This cycle is a continuous food supply situation for the consumer and the market as well!
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